Amazon is the biggest "grassing" place for brands
- 作者：Pro
- 发布时间：：2022-09-09
Amazon is the biggest "grassing" place for brands
If you carefully observe the sales performance of overseas portable energy storage categories, it is not difficult to find that in this niche and hard-core track, many Chinese overseas brands have emerged.
By analyzing the top 20 portable energy storage power supply sales of Amazon's US station BSR (Best Seller Ranking), it can be found that Chinese brands have a strong "domination" on Amazon - 10 of the top 20 brands are Chinese brands , and ranked high.
Jackery, whose platform GMV has maintained a growth rate of more than 50%, has become the most popular brand of "portable power station" on Amazon with monthly sales of 17,742 and sales of 6.5 million US dollars.
Image credit: Hugo Cross Border
From the product review point of view, platform consumers gave a score of 4.8 points for the "light and small size", "portability and mobility" and other features of their products, and affirmed their excellent battery performance and emergency response. .
Following Jackery, BLUETTI, EcoFlow, and MARBER, which broke through Amazon's own brand and rushed to the top 10 of the list. The monthly sales of these brands are all over 2,600 pieces, opening a clear gap with the latter brands.
Although Anker, which first entered the portable power supply market, is in the second echelon with FF FLASHFISH, GENMAX, and SinKeu, its products are all new. One of the 1500W high-power outdoor power supplies has been on sale for only 12 hours, and it won the outdoor power supply. The BSR of the major category is the first, and the new products have a good momentum.
If you carefully observe the sales performance of overseas portable energy storage categories, it is not difficult to find that in this niche and hard-core track, many Chinese overseas brands have emerged.
By analyzing the top 20 portable energy storage power supply sales of Amazon's US station BSR (Best Seller Ranking), it can be found that Chinese brands have a strong "domination" on Amazon - 10 of the top 20 brands are Chinese brands , and ranked high.
Jackery, whose platform GMV has maintained a growth rate of more than 50%, has become the most popular brand of "portable power station" on Amazon with monthly sales of 17,742 and sales of 6.5 million US dollars.
Image credit: Hugo Cross Border
From the product review point of view, platform consumers gave a score of 4.8 points for the "light and small size", "portability and mobility" and other features of their products, and affirmed their excellent battery performance and emergency response. .
Following Jackery, BLUETTI, EcoFlow, and MARBER, which broke through Amazon's own brand and rushed to the top 10 of the list. The monthly sales of these brands are all over 2,600 pieces, opening a clear gap with the latter brands.
Although Anker, which first entered the portable power supply market, is in the second echelon with FF FLASHFISH, GENMAX, and SinKeu, its products are all new. One of the 1500W high-power outdoor power supplies has been on sale for only 12 hours, and it won the outdoor power supply. The BSR of the major category is the first, and the new products have a good momentum.
