Industry space and growth rate calculation
- 作者：pro
- 发布时间：：2022-12-09
We estimate that in 22 and 25 years, it will be 23.096 billion yuan and 64.562 billion yuan respectively, and the CAGR of 22-25 years will be +40.9%.
Sales assumption: It is estimated that the global sales volume in 25 years will be 21.48 million units, and the CAGR in 22-25 years will be +46.3%. The main growth markets will come from the United States, Japan, Europe, and China.
United States: Mainly based on the demand for outdoor travel, we assume that the penetration rate of outdoor active families and products will continue to increase. It is estimated that the sales volume in the US market will reach 9.287 million units in 25 years, and the CAGR+52.9% in 22-25 years.
Japan: The demand for emergency and disaster preparedness is the main focus. Under the assumption that the product penetration rate will reach 20% in 25 years, the corresponding sales volume will reach 3.55 million units, and the CAGR+24.1% in 22-25 years.
Europe: Brands are speeding up their deployment in the European market, combined with the increase in household savings brought about by the Russia-Ukraine crisis, we expect the sales volume to reach 4.33 million units in 25 years.
China: Camping culture drives sales growth. We expect domestic sales to reach 3.02 million units in 25 years, with a CAGR of +76.1% in 22-25 years.
Capacity assumption: With the continuous increase in the number of camping days of outdoor consumers, the further popularization of products, and the improvement of energy density leading stocks, we expect that the average capacity of products will continue to increase from 2021 to 2025. Combined with our sales forecast, it is estimated that the global market capacity in 25 years is expected to reach 15.49GWh, and the CAGR+58.2% in 22-25 years.
Market size: Combined with our assumptions on the global sales volume and capacity of portable energy storage in 21-25 years, and through the weighted calculation of e-commerce platform prices to obtain the average unit price of products in 21-22 years, we expect 23.096 billion in 22 and 64.562 billion in 25 years Yuan, 22-25 years CAGR+40.9%.
Sales assumption: It is estimated that the global sales volume in 25 years will be 21.48 million units, and the CAGR in 22-25 years will be +46.3%. The main growth markets will come from the United States, Japan, Europe, and China.
United States: Mainly based on the demand for outdoor travel, we assume that the penetration rate of outdoor active families and products will continue to increase. It is estimated that the sales volume in the US market will reach 9.287 million units in 25 years, and the CAGR+52.9% in 22-25 years.
Japan: The demand for emergency and disaster preparedness is the main focus. Under the assumption that the product penetration rate will reach 20% in 25 years, the corresponding sales volume will reach 3.55 million units, and the CAGR+24.1% in 22-25 years.
Europe: Brands are speeding up their deployment in the European market, combined with the increase in household savings brought about by the Russia-Ukraine crisis, we expect the sales volume to reach 4.33 million units in 25 years.
China: Camping culture drives sales growth. We expect domestic sales to reach 3.02 million units in 25 years, with a CAGR of +76.1% in 22-25 years.
Capacity assumption: With the continuous increase in the number of camping days of outdoor consumers, the further popularization of products, and the improvement of energy density leading stocks, we expect that the average capacity of products will continue to increase from 2021 to 2025. Combined with our sales forecast, it is estimated that the global market capacity in 25 years is expected to reach 15.49GWh, and the CAGR+58.2% in 22-25 years.
Market size: Combined with our assumptions on the global sales volume and capacity of portable energy storage in 21-25 years, and through the weighted calculation of e-commerce platform prices to obtain the average unit price of products in 21-22 years, we expect 23.096 billion in 22 and 64.562 billion in 25 years Yuan, 22-25 years CAGR+40.9%.
