Overall Sales Report
- Author:Pro
- Release on:2022-09-23
In terms of sales, the total monthly sales of the top 20 top brands is as high as 92%. Among the source countries of sales brands, China accounts for 80% of the industry with 52 brands, with a total monthly sales of 1049.35 million, accounting for 89% of total sales. It can be seen from this that the portable energy storage power supply market presents a pattern of high concentration of top brands, continuous upgrading of competitive pressure, and relatively difficult entry of new brands.
In terms of product unit price, the "Report" has set out three price bands of low, medium and high of $120-$400, $480-$800, and $1320-$1920. Combining with the distribution trend of monthly sales in the entire market, it can be found that the low-end price market accounts for 71% of the total of the three major markets. From the perspective of market segment structure, the brand Jackery occupies 47.58% of the low-end price market share, and the remaining 50% + market share distribution is more dispersed.
It should be noted that the three major brands of EF ECOFLOW, BLUETTI, and Generark focus on the mid-to-high-end price range, accounting for 45%-78% of the brand's total sales, and the best-performing products in the market all appear in the high-end price range. In addition, Jackery is also moving towards the high-end price market.
On the whole, there are many brand players in the entire low-end price market, and the market competition is extremely fierce. The market concentration of top brands is more significant, the growth space is gradually saturated, and new opportunities are limited. The mid-to-high-end price market shows greater potential and development space in terms of market capacity growth, product performance differentiation expansion and market stability. The climbing growth trend is beginning to show, and it is relatively a "blue ocean" area to be reclaimed. If it can create differentiated competitiveness in the mid-to-high-end price market, it is also a way to enter the game.
In terms of product unit price, the "Report" has set out three price bands of low, medium and high of $120-$400, $480-$800, and $1320-$1920. Combining with the distribution trend of monthly sales in the entire market, it can be found that the low-end price market accounts for 71% of the total of the three major markets. From the perspective of market segment structure, the brand Jackery occupies 47.58% of the low-end price market share, and the remaining 50% + market share distribution is more dispersed.
It should be noted that the three major brands of EF ECOFLOW, BLUETTI, and Generark focus on the mid-to-high-end price range, accounting for 45%-78% of the brand's total sales, and the best-performing products in the market all appear in the high-end price range. In addition, Jackery is also moving towards the high-end price market.
On the whole, there are many brand players in the entire low-end price market, and the market competition is extremely fierce. The market concentration of top brands is more significant, the growth space is gradually saturated, and new opportunities are limited. The mid-to-high-end price market shows greater potential and development space in terms of market capacity growth, product performance differentiation expansion and market stability. The climbing growth trend is beginning to show, and it is relatively a "blue ocean" area to be reclaimed. If it can create differentiated competitiveness in the mid-to-high-end price market, it is also a way to enter the game.
