Chinese brands occupy 80% of the market
- Autor:Pro
- Solte em:2022-09-23
After years of development, my country has become the world's largest producer and exporter of portable energy storage power sources, and the United States and Japan are my country's largest overseas markets. The "Report" shows that from 2018, the market size of portable energy storage power supply has ushered in a relatively rapid growth. During 2018-2021, the sales of this product on the Amazon platform jumped from 68,600 units to 1,026,300 units, an increase of nearly 14 times in 4 years. Among them, the growth trend in 2020 is the most obvious, and half of the TOP20 brands have entered the market successively at this time.
From a brand perspective, among the total sales of the portable energy storage power supply category market on the Amazon platform in the past 30 days of US$11.82 million, the monthly sales of the three major brands EF ECOFLOW, Jackery and BLUETTI accounted for as high as 61%, forming a "three pillars". situation.
In terms of sales, the total monthly sales of the top 20 top brands is as high as 92%. Among the source countries of sales brands, China accounts for 80% of the industry with 52 brands, with a total monthly sales of 1049.35 million, accounting for 89% of total sales. It can be seen from this that the portable energy storage power supply market presents a pattern of high concentration of top brands, continuous upgrading of competitive pressure, and relatively difficult entry of new brands.
From a brand perspective, among the total sales of the portable energy storage power supply category market on the Amazon platform in the past 30 days of US$11.82 million, the monthly sales of the three major brands EF ECOFLOW, Jackery and BLUETTI accounted for as high as 61%, forming a "three pillars". situation.
In terms of sales, the total monthly sales of the top 20 top brands is as high as 92%. Among the source countries of sales brands, China accounts for 80% of the industry with 52 brands, with a total monthly sales of 1049.35 million, accounting for 89% of total sales. It can be seen from this that the portable energy storage power supply market presents a pattern of high concentration of top brands, continuous upgrading of competitive pressure, and relatively difficult entry of new brands.
